Triple Whale Pricing 2026: What Each Plan Really Costs

Triple Whale pricing starts at $0 with a Free plan. Next, the two self-serve paid plans start at $219 a month for Foundation and $749 a month for Automate, per the Shopify App Store listing. However, those are entry prices only. Triple Whale charges by annual GMV, so a store doing $1M to $2.5M a year pays $549 for Foundation and $1,349 for Automate.

Triple Whale is an analytics and attribution platform for ecommerce brands, built around its own tracking pixel and an AI assistant called Moby. GMV (gross merchandise value) is your store’s total sales before refunds and costs, measured over a year.

First, I checked Triple Whale’s pricing page and its Shopify App Store listing on October 26, 2026. Because the pricing page no longer prints dollar amounts, the price by GMV band below comes from an independent July 2026 snapshot. In addition, I found that the same figures sit in the pricing page’s own code today.

Key Takeaways

• The Free plan costs $0, has no commitment, and covers 10 users with first and last click attribution.
• Foundation starts at $219 a month and Automate at $749 a month for stores under $250K in GMV.
• Prices rise with GMV, up to $2,529 for Foundation and $4,199 for Automate at $15M to $20M.
• Paid plans are 12-month subscriptions, even when you pay monthly.
• Paying annually gives two months free, about 17% off, and locks your GMV tier for the year.

How Much Is Triple Whale in 2026?

Overall, Triple Whale has four packages, and your price depends on the package and your annual GMV. Here’s what each one includes, per the pricing page and the App Store listing:

In addition, every paid plan includes unlimited users and as many stores as you need. Sonar, Triple Whale’s data enrichment tool for ad and email platforms, comes standard on all paid packages at no extra cost.

What Does Triple Whale Cost at Each GMV Band?

Essentially, your bill depends on how much your store sells, not on how many people use the tool. Therefore, the entry price only applies to stores under $250,000 in annual GMV. I compiled the full curve below from Venon’s July 26, 2026 pricing snapshot. Notably, its figures match the bracket table in Triple Whale’s pricing page code as of October 26, 2026.

For clarity, I calculated the last two columns myself. The 12-month total is the monthly price times 12, because paid plans are 12-month subscriptions. The prepay total is the monthly price times 10, since annual billing gives two months free.

Is Triple Whale Expensive for Your Revenue?

In practice, the fairest way to judge the price is as a share of your sales. From my calculations, Foundation billed monthly costs about 1.03% of GMV for a store at exactly $500K, but only 0.51% for a store at $1M in the same band. In other words, you pay the most, relative to sales, right after you cross into a new band.

Here’s how that share moves across the $500K to $5M range. Each row uses the band that starts at that GMV:

As a result, Foundation gets cheaper as a share of sales as you grow, even though the dollar amount rises. Moreover, crossing $1M moves Foundation from $429 to $549 a month, which adds $1,440 a year for the same features.

By contrast, Automate is a different decision. At $1M to $2.5M, it costs $1,349 a month, or $16,188 over a 12-month term. That’s $9,600 a year more than Foundation in the same band. So Automate only pays off if your team would really hand recurring reports, budget checks and creative work to Moby every week.

Does Triple Whale Have a Free Plan?

Yes. The Free plan costs nothing and has no commitment, per the pricing page FAQ. Similarly, the App Store listing says it includes the Triple Pixel, first and last click attribution, a standard post-purchase survey, 10 users and a 12-month lookback.

However, the Free plan leaves out multi-touch attribution, custom dashboards and Sonar. It also keeps only 12 months of data, while paid plans keep unlimited history. For this reason, Free is a good way to check whether the pixel’s numbers differ from Meta’s before you pay for anything.

Is There a Triple Whale Discount Code?

I found no public Triple Whale discount code on its pricing page, its App Store listing or CostBench’s Triple Whale deals page. That said, there are two verified ways to pay less:

1. Pay annually. Annual billing gives two months free, which the App Store listing shows as “save 17%”. For example, Foundation at the entry band costs $2,190 a year instead of $2,628.
2. Lock your tier. On an annual prepaid plan, your GMV tier stays fixed for the full year, even if your sales grow, per the pricing FAQ.

Consequently, if your store is about to cross a band, such as $1M, prepaying before you cross keeps the lower price for 12 months. On the other hand, prepaying a full year is a bigger cash commitment, so only do it once you’re sure you’ll keep the tool.

Hidden Costs to Check Before You Sign

In fact, the plan price is rarely the whole bill. Check these four items before you commit:

1. The 12-month term. Monthly billing spreads the payments, but the subscription still lasts 12 months, per the pricing FAQ.
2. Automatic tier moves. If your GMV grows, Triple Whale moves you to the next tier and notifies you in advance, unless you prepaid annually.
3. Add-ons. Retention and Conversion are included on Automate, but they cost extra on Foundation. Compass and Data Warehouse Sync are priced through sales.
4. Billing outside Shopify. The App Store listing notes that Triple Whale may bill you separately from your Shopify invoice.

Finally, before you add Triple Whale, run our Shopify AI app stack audit to spot analytics apps you’d be paying for twice.

Frequently Asked Questions

How much is Triple Whale per month?

Triple Whale costs $0 on the Free plan. Paid plans start at $219 a month for Foundation and $749 a month for Automate, for stores under $250K in annual GMV. Prices rise with GMV, so a $1M to $2.5M store pays $549 for Foundation and $1,349 for Automate.

Is there a free Triple Whale plan?

Yes. Triple Whale’s Free plan costs nothing and has no commitment. Specifically, it includes the Triple Pixel, first and last click attribution, 10 users and 12 months of data. However, it doesn’t include multi-touch attribution, custom dashboards or Sonar.

Is there a Triple Whale discount code?

No public discount code appears on Triple Whale’s pricing page or its Shopify App Store listing. The verified way to save is annual billing, which gives two months free, about 17% off. An annual prepaid plan also locks your GMV tier for 12 months.

Why does Triple Whale pricing depend on GMV?

Triple Whale prices every paid plan by your brand’s annual GMV and the package you choose. Therefore, as your sales grow, you move into a higher tier automatically. That’s why the same Foundation plan costs $219 for a small store and $2,529 at $15M to $20M.

Is Triple Whale worth the price?

It depends on how much you spend on ads and who uses it. For example, at the $1M to $2.5M band, Foundation costs $6,588 over a 12-month term. That’s worth it if better attribution changes where you spend each month. Otherwise, if you only check a dashboard weekly, start on the Free plan.

Bottom Line

For most Shopify brands between $500K and $5M in GMV, Triple Whale Foundation costs $429 to $799 a month, or $5,148 to $9,588 over the 12-month term. So start on the Free plan, then upgrade to Foundation when you need multi-touch attribution, and prepay annually only once you’re sure. For features, pros and cons, read our full Triple Whale review, and see how DTC brands use AI analytics to judge where attribution fits.

About the Author

Alex Carter covers AI, automation and analytics for Ronovaly, focusing on Shopify brands in the $500K to $5M ARR range. Alex Carter is a pen name of the Ronovaly editorial team. Every price in this article was checked at the source on October 26, 2026.

Sources

• Triple Whale, Pricing and pricing FAQ (checked 2026-10-26): https://www.triplewhale.com/pricing
• Shopify App Store, Triple Whale (checked 2026-10-26): https://apps.shopify.com/triplewhale-1
• Venon, Triple Whale Pricing in 2026 (snapshot dated July 26, 2026): https://venon.io/blog/triple-whale-pricing
• WeTracked, Triple Whale pricing (checked 2026-10-26): https://www.wetracked.io/post/triple-whale-pricing
• CostBench, Triple Whale discounts (checked 2026-10-26): https://costbench.com/software/marketing-attribution/triple-whale/discounts/